Monday, October 31, 2011

Portland Mayoral Election 2011 - Social Media Standings Round 2!


Here is the latest Mayoral Social Media Standings graphic, current as of 10/31/2011. I have put the 15 candidates in order of their combined amount of Twitter and Facebook numbers. This is still a photo blog, but as I have said before, I like to share my thoughts on other Portland related topics from time to time. This will likely be the last mayoral social media graphic I make before the election. I might make one after the votes are counted just to compare the results versus social media totals.

A few observations concerning social media and the Portland, Maine mayoral election of 2011:
  • Social media, such as Twitter and Facebook, are not that reliable in predicting a candidate's success at the polls. The numbers are interesting to look at though (for me at least). 

  • Jed Rathband has run the most successful online campaign, as evidenced by his social media presence and overall polish of his websites.

  • Peter Bryant appears to have run the least successful online campaign. 

  • Jodie Lapchick, who is a marketing strategist and who is running on the idea of better promoting and marketing the city, should be one of the leaders in social media success.

  • Michael Brennan and David Marshall are equally savvy with the social media.